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Pay as you go · No license to buy New · AI assistant

Bulk email that stays honest about cost

Run campaigns at scale, watch opens and clicks in real time, and pay only for what you send. We handle delivery—no mail infrastructure to run on your side.

Start sending See what’s new

Managed sending · Unused credits don’t expire · AI-assisted campaigns · Track every send

  • $2

    per 1,000 emails sent

  • 0

    mail servers to run

  • AI

    built into campaigns

  • No

    month-end expiry on unused credits

Notable customers

Organizations that rely on us

From membership networks and research institutes to media and public institutions—teams that need reliable comms and clear sending costs.

Recently updated

A major Mailcake refresh—now with AI built in

Mailcake has been upgraded end-to-end: a modern workspace, faster delivery, and an AI assistant built into how you write, review, and learn from every send—without bolting on a separate tool.

Platform improvements

  • A refreshed interface and drag-and-drop editor—design campaigns without hand-coding HTML.
  • Faster sends when you need volume, with clearer status while campaigns are in flight.
  • Built-in templates and a file library so assets are easy to reuse across mailings.

AI assistant

AI

Draft emails with AI

Describe what you need and get a complete HTML draft in seconds, ready to tweak in the editor.

AI

Smarter subject lines

Generate subject lines from your content to improve opens—available for campaigns, autoresponders, and templates.

AI

Pre-send review

Ask AI to review a draft before it goes out and suggest concrete improvements based on what you wrote.

AI

Post-send insights

Turn campaign reports into plain-language takeaways: what worked, what to watch, and what to try next.

Features

Everything you expect from modern bulk email

Built for operators who need power without the enterprise tax—now with AI-assisted campaigns, clear controls, visible results, and simple usage pricing at $2 per 1,000 emails sent.

High-volume sending

Schedule and send large campaigns with throttling that keeps your reputation healthy.

Campaign analytics

Opens, clicks, bounces, and geography in one clean report you can export.

Lists & segmentation

Import audiences, build segments from rules, and keep data organized as you grow.

Automations

Drip sequences, date-based sends, and follow-ups that run without babysitting.

Rules & webhooks

React to events—notify your stack, trigger flows, or sync CRMs when something happens.

Deliverability hygiene

Automatic bounce and complaint handling so your lists stay clean in real time.

Managed delivery

We operate sending and transport—you focus on lists, content, and results without wiring your own mail servers.

AI-assisted campaigns

Draft HTML, sharpen subject lines, run a pre-send review, and read post-send insights—AI is built into the workflow, not a separate bolt-on.

API & integrations

Add subscribers, fire campaigns, and connect your tools with a straightforward API.

What Mailcake does, in more depth

Mailcake is a full bulk-email and audience platform: you plan campaigns, grow and segment your lists, and read the results. Unlike tools that only send or only report, it ties the workflow together with usage-based pricing—$2 per 1,000 emails—and managed sending, so you are not running mail servers or custom connections yourself.

Newsletters, announcements, and programs

Draft rich campaigns with scheduling, throttling, and resend options that fit member updates, program mailings, and public notices—without duct-taping a generic ESP to your process.

Measurable engagement, exportable results

Track opens, clicks, bounces, and geography in one place. Filter what matters, export segments for follow-up, and see how each send performed against your goals—not vanity metrics in isolation.

Audiences, fields, and segments that stay useful

Import lists with custom fields, keep consent and double opt-in flows tidy, and build segments with rules you can change as programs evolve. Less spreadsheet shuffle, more targeted outreach.

Rules, webhooks, and the API when you need automation

Trigger side effects on events, push data to your stack, or script subscriber updates—so Mailcake can sit next to your CRM, ticketing, or internal tools without a bespoke mail pipeline on your end.

Autoresponders and long-running drips

Set up series that run on intervals or key dates: onboarding, reminders, and multi-step follow-ups. Once configured, they keep working while your team focuses elsewhere.

List hygiene and reputation protection

Bounces, complaints, and unsubscribes are applied as mail moves. We run managed delivery so you are not operating MTAs—while the product keeps your lists from silently rotting after each send.

Need a concrete rollout plan or deliverability review for your use case? Contact us at info@brandwolf.com.

From zero to inboxes, fast

Three clear steps: we run sending, you run strategy—no custom mail-server plumbing required.

  1. 01

    Get set up in Mailcake

    Create your account and configure campaigns—we handle email delivery; you do not connect external senders or your own mail servers.

  2. 02

    Import your audience

    Bring in lists, custom fields, and segments. Double opt-in and compliance-friendly defaults are built in.

  3. 03

    Send and measure

    Launch campaigns, read the report, and refine segments—billed at $2 per 1,000 emails sent, with usage visible in your account.

Why Mailcake

Honest pricing beats subscription bloat

Most email platforms charge you for growth on paper—seats, tiers, and idle lists. Mailcake charges for what actually leaves your outbox.

Pricing model

Typical ESP

Per-seat or list-size tiers that rise as you grow

Mailcake

Pay only for emails sent — $2 / 1,000

Sending setup

Typical ESP

Connect SMTP, SES, or another provider yourself

Mailcake

Managed delivery — we operate transport

Software purchase

Typical ESP

Monthly subscription or license on top of send costs

Mailcake

No separate license — usage-based only

AI in the workflow

Typical ESP

Often a separate add-on or not included

Mailcake

Draft, review, subject lines, and insights built in

Unused send credits

Typical ESP

Monthly allowances reset; unused volume often expires

Mailcake

Unused credits do not expire at month end

Idle list tax

Typical ESP

Pay for subscribers even when you send less

Mailcake

Large lists do not inflate cost if sends stay low

Pricing

Simple, usage-based pricing

Mailcake is not sold as a one-time software license. You pay for what you send—delivery is included; you do not bring your own mail connection or servers.

Rate

$2 / 1,000 emails

Metered on messages sent. Unused send credits do not expire at month end—what you have not used stays on your balance until you send.

Pick a send volume to see what you would pay—only for emails that go out.

25,000 emails sent

At $2 per 1,000 sent

Estimated cost

$50.00

  • No month-end expiry on unused send credits—quiet months do not forfeit what you already have.
  • Transparent usage in your dashboard: know what you sent before the invoice, not after the surprise.
  • No “per seat” list tax—when you send more, volume drives cost, not idle list size.
  • We operate sending—no self-managed mail transport to maintain.

Ready when you are

Start with pay-as-you-go sending

Questions or ready to start? Email us—we handle sending for you; nothing to wire on your end.

Email us Why Mailcake

Questions, answered

Straight talk on pricing, AI, managed sending, and how to reach us.

What am I charged for?

You are billed for usage at $2 per 1,000 emails sent. There is no separate “software license” purchase, and sending is included—Mailcake handles delivery; you do not connect your own mail provider.

Do unused send credits expire at month end?

No. Email credits you have not used do not expire when the month ends—there is no use-it-or-lose-it reset on your balance. You send when you are ready.

Do I connect my own mail provider?

No. Mailcake uses managed sending—we handle transport and delivery operations. You build lists and campaigns in the product without wiring custom mail connections.

Where does my data live?

Your lists, campaigns, and reporting data are processed as part of the Mailcake service. For hosting, retention, and compliance questions, contact us at info@brandwolf.com.

Is there a subscriber limit?

Pricing is based on emails sent (per the $2 / 1,000 rate), not on list size alone. You will still want healthy lists—bounces and complaints are handled automatically to protect deliverability.

What AI features are included?

The latest Mailcake includes AI-assisted drafting, subject-line generation, pre-send review, and post-send report insights—right inside campaigns, autoresponders, and templates. Contact info@brandwolf.com if you want details for your workspace.

How do I get support?

Email info@brandwolf.com for product and billing questions. Mailcake is offered by Brandwolf (brandwolf.com).